Artists Cut Through Digital White Noise With .ART Website Domains

Lately, artists and art institutions have been going digital with renewed vigor. With industry players like Gagosian launching its temporary, high-end salesroom and Sotheby’s hosting online-only auctions, it’s clear that unprecedented opportunities await the art world online.

However, there’s a flip side to this boom: an increasing amount of digital “white noise.” Right now, one of the artistic community’s biggest challenges is to find a way for individuals and institutions to identify, establish, and promote themselves online, but to do so with the same charm and personality typically conveyed offline.

This is where .ART comes in.

Stern Pissarro Gallery, pissarro.art (image ©Soraa)National Museum of 21st Century Arts in Rome, maxxi.art (image ©The Guardian)

.ART’s unique domain names set artists apart from the rest of the crowd. By choosing yourname.ART for your website, you can create an easy point of entry for all inquiries about your professional background, work, and projects. There’s no need to stress about getting all the profile names of your media platforms lined up because with .ART, your website is the umbrella of your digital identity.

Launched in 2017, .ART is still a new domain. This means there is a large selection of website names, so there is a high chance you could find that perfect match you wouldn’t necessarily get with other platforms. Check out some of .ART’s favorite examples of domain owners who are using their names to host websites that reflect their personal brands, plus tips on how to create and manage a good artist website.

From supporting artists who work with traditional media to those who base their practice in digital, crypto, VR art, or NFTs, .ART covers it all. You can create a permanent digital portfolio, a pop-up website for your side project, or simply link all of your existing media profiles on one domain. And with Ethereum integration, .ART domains can also be used as crypto addresses, making the platform an all-in-one experience.

Over 150,000 brands, institutions, and creatives have already joined .ART, among them Amazon, Apple, Pixar, the Louvre, TATE, Marina Abramovic Institute (mai.art), the Institute of Contemporary Arts in London (ica.art), the National Museum of 21st Century Arts in Rome (maxxi.art), Stern Pissarro Gallery of London (pissarro.art), drawing app Procreate (procreate.art), Ars Electronica (ars.electronica.art), the Louis Vuitton Foundation, the Berlinale, and many others.

Marina Abramovic Institute, mai.art (image © Andrew Russeth/Flickr)Drawing app Procreate, procreate.art

Among them are countless NFT platforms, drops, and collections, including async.art, an NFT marketplace to create, collect, and trade programmable art; burn.art, a token of creation through destruction launched by digital artist Pak; and all.art, an NFT liquidity pool providing licensing rights.

To learn more and explore domain options, visit art.art.

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